"If you smell smoke, come on in" — that's the message from owners of Louie King, a new Texas barbecue restaurant opening soon on Lower Greenville in the space formerly occupied by seafood institution Daddy Jack's.
Louie King's owners — who also own Lower Greenville establishments Leela's, ABV and the Feed Company — used a website called Nextseed to raise capital for the restaurant, offering investors "bonus rewards" like one free beer on your first visit (for a $500 investment), tickets to the restaurant's launch party and jars of dry rub. According to Nextseed, 210 investors raised $154,000, nearly $20,000 more than Louie King's initial ask.
Louie King hails itself as an "urban barbecue experience" that "fuses Texas tradition with contemporary design and innovative food and beverage offerings." Meats will be smoked under the direction of managing partner Patrick Bruce, who worked in sales and marketing for alcohol distributor Ben E. Keith before joining Leela's and the Feed Company.
Owners delved into the forthcoming menu on the restaurant's Nextseed page:
Louie King is also proud to boast a 13-foot handcrafted, custom-built BBQ pit from legendary New York Times-featured pit-maker A.N. Bewley. The restaurant’s open-concept kitchen space will allow patrons a peek into the famous barbecue process.
The menu will include staples like brisket, beef ribs, beer can chicken, turkey and prime rib, along with rotating exotic meat and seafood specials and classic sides. All meat will be sourced from Texas, and Louie King will be one of only a handful of restaurants in the state to serve overnight smoked beef ribs the next day.
There will also be the dining option of a “whole roast” at dinner service—a succulent whole roasted lamb, pig, etc.—that can be arranged with the staff in advance. A small beer and wine selection will round out the menu, along with boozy slushes.
Louie King hasn't set a firm open date, as originally reported by Eater, but a recent Facebook post said the restaurant should open next week.
Louie King, 1916 Greenville Ave. (Lower Greenville)
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