You won't find price tags on the Nikons and Minoltas at this mom-and-pop shop. All the prices are in the head of its colorful owner, Ramsey Jabbour, who knows precisely what each item is worth. Just ask him. Some might call it haggling, but he calls it offering the most competitive prices around. His no-nonsense business style makes comparisons to Seinfeld
's soup Nazi seem appropriate, but Jabbour knows his business like few others. His full range of camera equipment and supplies, both traditional and digital, makes his store the most important photographic resource in this area for the professional as well as the hobbyist, for large corporations as well as individuals. His no-frills store, located in an industrial area and piled high with boxes, makes little investment in marketing gimmicks. And why should it? And why do you question him about it?