For a rumor to really catch on, it must contain elements that the public finds plausible. That's why "George W. served his country" works--most people understand that by reneging on his National Guard agreement, he saved thousands of American lives, both in Vietnam and at training sites around the United States. Geez, imagine him in the cockpit of a fighter, a place of actual responsibility. So when dismissed staff members (so the story goes) started a rumor that Republic had become a gay bar, people believed it because: 1. It attracts a "diverse" crowd (you know what we mean), and 2. it's difficult to tell the difference between gay male and Uptown male, anyway. Same hair, same costume, same facials. Oddly enough, the rumor worked in reverse, as hordes of stunning females descended on Republic in the wake of the "gay bar" tale. After all, women feel comfortable among the alternative set.