Finding a good bra is harder than it seems. It's more than going to Target and buying a $10 cotton contraption. The hunt amounts to far more than flipping through the Victoria's Secret catalog and finding a sexy tit-sling to show off. Generally, the best support, the most comfort and the right look are achieved when someone else is involved. Sounds shady, but we're serious. The experience may seem disconcerting at first, but the outcome is worth it. The women at the Maddox Shop take their task seriously, measuring and assessing a woman's needs before returning seconds later with the perfect bra. The ladies of the Maddox Shop instruct a girl on how to "place herself" correctly in the cups, and they are incapable of being embarrassed by errant nipples or flashing, so even the most modest person is suddenly at ease with a stranger in her dressing room. As for post-mastectomy bras, the shop has an amazing selection, and the saleswomen have the know-how to make a woman look as natural and feel as comfortable as possible after a traumatic loss. They don't gawk or judge, and they can fit difficult sizes as well as perform in-house alterations. It's all about feeling good, feeling attractive. And ladies know a good bra can unleash amazing confidence.