Presented last fall by The City of Dallas Office of Cultural Affairs in conjunction with Theatre Communications Group, the Free Night of Theater launched a national program to bring new audiences to live theater performances. Thousands took up the offers of free tickets from Kitchen Dog Theater, Contemporary Theatre of Dallas, the Eisemann Center, Rover Dramawerks, Teatro Dallas, Dallas Children's Theater, Dallas Theater Center and Shakespeare Dallas, plus a dozen others. The generous cooperation of these arts organizations raised awareness of this city's great theater companies and allowed many new audience members to experience the excitement of professional live theater for the first time.