The small shop on Henderson Avenue calls itself a "Guideshop." That's means it doesn't sell clothing, precisely. Or rather it does sell them, but just not there. Confusing. It's simple, really. You go into Bonobos Guideshop to see the clothes, try them on and get fitted. Then you tell them what you want and they then order them from Bonobos via the Internet. Bonobos, you see, is the largest apparel company ever launched online; the Guideshop is its storefront. (It's sort of like the relationship between Best Buy and Amazon, only deliberate.) Why bother going to the store only to order online? Well, first, do you really want to order a pair of pants or a shirt without trying it on? (If yes, we hate you and your perfectly proportioned body.) But most important is the fact that the Guideshop is staffed with friendly, fashionable people who will literally guide you to the right item and fit in everything from tweed slacks and golf-wear to tuxes, business suits and a wide range of styles in shirts, sweaters, outerwear and pants. It's all stylish, modern and tasteful for men of all ages (by that, we mean you won't look like a hipster or your dad, just good). Bonobos calls itself a place for men who hate to shop, but at the Guidepost you might actually enjoy yourself.