This jewelry shop in Snider Plaza has plenty of options for the fashionable person in your life. Whether you are looking for earrings or a customized necklace with your initials, Gemma Collection is the perfect place to buy gold-plated or sterling silver jewelry. Stroll through during the holiday shopping season and you'll see dozens of Highland Park moms buying earrings for every female in their lives. Go during the school year and you'll run into SMU sorority sisters buying necklaces with their letters on them. And take a look during the summertime and you'll be amazed at how many men are looking for a simple bracelet to show their wives they still care.