With the tony address of 1 Highland Park Village, Austin-based Royal Blue Grocery is ground zero for the deep pockets who park their Bentley and sip their Chardonnay before noon. Conspicuous consumption becomes a competitive sport here. But fear not if you are a social worker or teacher on a shoestring budget. Wander the five aisles of products, comparing the price of Rice Krispies with chain grocery stores. Admire the hydrangeas. Play Solitaire while nursing a Nitro cold brew from Stumptown. Eat a veggie grilled cheese. Hobnob with the posh at a complimentary wine tasting. Impress coworkers with a lunch of freshly prepared foods. Before you return to your studio apartment, where your neighbor's bongo drumming reverberates through paper-thin walls, satisfy your hunter-and-gatherer instinct at the Chef's Case, featuring balsamic shiitake mushrooms, roasted broccoli and flank steak with chimichurri. Pretending was never so much fun.