There are many excellent ambassadors for the Deep Ellum neighborhood. This award goes to one who needs some recognition: Geoff Lloyd. Lloyd has been in Dallas for 27 years and a Deep Ellum resident for 16. You've seen him as the sound engineer of RBC. You've surely come across him sitting at the bar of your favorite neighborhood spot. Today, he's a partner at Club Dada and Off the Record, both on Elm Street. He's an expert in sound with a passion for good, live music. We all know Deep Ellum has less of the live instrument pulse these days. But ask Lloyd what's coming up at Dada: He'll list off shows with enthusiasm, and that night you'll hear the energy that only live music can offer.