There are pop-ups and then there are The Social Chica pop-ups. The Social Chica concept, a marketing and merchandising company, has blossomed into a movement. The Social Chica serves women- and Latina-owned businesses by creating a platform through markets. Vendors are guided through every step of the process including marketing, vendor photo shoots, booth setup tips and business development conferences. The Social Chica rolls out the red carpet for consumers as well. Each family-friendly pop-up is differentiated with a meticulously curated theme. Shoppers are given a luxury treatment from the moment they walk in the door. They are greeted with a drink and invited to browse an assortment of goods, foods and desserts. A DJ sets the tone for the event. Backdrops and photo booths are available to cement the memory. The kids are even covered with a ball pit and event-specific activities to keep them entertained.